12th Servsig Conference Programme - Keynote Address: From goods-services distinctions to service ecosystems: A journey and prologue

Keynote Address: From goods-services distinctions to service ecosystems: A journey and prologue

Tracks

Track 1

Track 2

Track 3

Friday, June 17, 2022

8:30 AM - 9:30 AM

Auditorium B/C

Speaker

Professor Stephen Vargo

Professor Of Marketing

University Of Hawaii

From goods-services distinctions to service ecosystems: A journey and prologue

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